During an independent research project, the abundance of human desires, values and objectives have been attributed to 16 distinct and fundamental motives. The outstanding characteristic about the LUXXprofile is that it determines the 16 motives in relation to the average population. That means: You will understand how each and every one of your 16 motives relates to the people around you. This way it becomes clear what connects you to others and what distinguishes you from others.